Italian luxury automaker Ferrari’s first-ever all-electric model, the ‘Luce’, has shattered international auction records. The unique bespoke version—its very first production unit, designated as ‘Chassis 0’—was sold for a staggering $40 million (approximately BDT 492 crore) at a charity auction held during the prestigious Monterey Car Week in California, USA.
With this monumental sale, the electric supercar makes history as the most expensive “new car” ever sold at an auction worldwide.
Translating to “Light” in Italian, the ‘Luce’ initially met mixed and hesitant reactions from traditional Ferrari enthusiasts upon its unveiling in May, owing to its unconventional “bubble-like” silhouette—a departure from Ferrari’s signature aggressive, angular designs. However, the bidding floor completely dismissed those initial critiques. Organized by renowned auction house RM Sotheby’s, the charity event sparked an intense bidding war among global collectors.
The interior of the vehicle features bespoke ‘Parla Le Mans’ metallic leather upholstery paired with distinct black elements set against a stark white background. Following the auction, Chassis 0 was returned to Ferrari’s headquarters in Maranello, Italy, where it will undergo final preparation before being delivered to the undisclosed buyer in early 2027.
Meanwhile, commercial production for standard ‘Luce’ units—priced at €550,000 (approximately $640,000)—is slated to begin, with customer deliveries scheduled to commence in the fourth quarter of 2026.
