FIFA President Gianni Infantino faced intense pressure following the cancellation of a controversial plan to sell World Cup commercial rights to private investors. However, following a series of criticisms, the governing body of world football convened an emergency meeting and reaffirmed its full support for Infantino.
At the high-level meeting held in Rabat, Morocco, members of the management board—including Secretary General Mattias Grafström—expressed their confidence in Infantino. In a reciprocal move, Infantino also extended his full support to the Secretary General and the FIFA administration, sending a clear message of unity to overcome internal division.
At the root of the crisis was a plan to establish a new commercial entity named ‘FIFA Forward Enterprises.’ Infantino proposed selling a 20 percent stake in this venture to private investors to raise approximately $4.2 billion. However, once the plan came to light, it triggered widespread anger across various quarters, including European football associations. UEFA explicitly stated it had lost confidence in the FIFA President, while CONCACAF and the Asian Football Confederation (AFC) sharply criticized the lack of transparency in the process.
Under mounting pressure, FIFA was forced to abandon the project. Beyond external pushback, internal friction surfaced as well. FIFA Chief Operating Officer (COO) Kevin Lamour characterized it as a “one-man project” and alleged that staff had been misled regarding the initiative.
During the Rabat meeting, FIFA administration acknowledged procedural flaws and issued an apology. In a statement, they noted, “It was never our intention to exclude the FIFA Council and member associations from the process, and this should have been handled differently.” However, the statement also warned that with the proposal withdrawn, further attacks on the organization’s integrity, governance, and due process would not be tolerated.
This turmoil could impact the upcoming FIFA presidential election scheduled for next March, where Infantino aims to secure a fourth term serving until 2031. Despite UEFA’s vote of no confidence, several Asian nations—including Qatar, Kuwait, Lebanon, Sri Lanka, Indonesia, and the Philippines—alongside influential African football administrators have backed Infantino. Under FIFA’s ‘one nation, one vote’ principle, these endorsements could prove crucial to his political survival.

